The evolution of the "perfect" body

Social Media has opened the doors to a wide range of opportunities with Instagram, in particular, giving people the freedom to address issues such as race, inequality, disability, gender and body size.

It doesn’t matter if you are a lover, or a hater, there is no denying that social media has opened the doors to a wide range of opportunities with Instagram, in particular, giving people the freedom to address issues such as race, inequality, disability, gender and body size.

In the recent years, body positivity has a been huge trend and fortunately, many celebrities and social media influencers have chosen to use their status to bring attention and support the idea of embracing natural beauty in all of its shapes and sizes.

As a result, we have seen the rise of many amazing plus-size influencer’s woman’s and men like Zach Miko, Steven Martin, Lalaa Misaki, Lauren Nicole and the most famous of all, Ashley Graham. They are showing the world that curves are sexy, powerful and help an entire community to accept them.

Those men and women are helping to transform the way we look at our bodies and most importantly, how brands choose to market their brands. With this new wave of influencers, brands are taking the opportunity to work with some of the world’s most beautiful plus-sized women and are no longer only featuring size 6 supermodels in their advertising campaigns.

For example an underwear company itself, Dear Kate responded to Victoria’s Secret’s “perfect body” campaign with an awesome letter and gorgeous counter-image promoting body diversity:

“Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take.”

- Emma